At Newell Brands I assisted the Goody team with the production of the recent, inventory-wide packaging rebrand. The full rebrand included an updated cheerful, modern logo, new photography, and a soft, eye-catching, blue-to-purple gradient. Arched smile elements are incorporated on the packaging to match the positive appearance and speech bubbles call out benefits and contents in a friendly, conversational tone. The rebrand gave the company a fresh face to stay current with its target market of young girls and women. It stands out on the shelf at stores including Meijer and Target, against competitors like Revlon and Conair.
